It’s time to get with the times – technology is a busy doctor’s best friend. Adelaide Accountant Kym Nitschke shares some technology tips for medical practices to keep them current with the latest trends.
You didn’t spend all those years and dollars on medical school to learn computer programming.
But it’s still worth a little of your time to understand the latest technology and how you can incorporate it into your practice.
Here are some of the best ways your medical practice can benefit from current tech trends.
Invest in CRM software
A CRM (customer relationship management) is software that manages all of your patient data, communication, patient management and marketing. This helps you keep you stay compliant, profitable and also comes in handy when managing your marketing strategy. The more you know about your clients, the more valuable your practice.
Many medical offices may put off the tedious task of going paperless until it’s too late. Then they end up overwhelmed with piles and piles of paperwork filling up rooms and even storage facilities.
Don’t let your practice become one of those!
Moving to a paperless strategy and scanning documents will help you keep data organised and avoid losing important information. Efficiency will improve significantly and you’ll save lots of money on printing and storage costs. It’s also much more hygienic than a paper trail.
Head to the Cloud
A key aspect of your paperless strategy is using cloud storage and technology. This removes the need for you to have your own servers, disks and hard drives, it’s all stored and managed by trusted third party cloud providers.
Keeping track of countless files can be a daunting task for any office. Store your practice’s information in a secure cloud system for safekeeping and to free up space on your computers.
Google Drive is a great free tool to get you familiar with cloud storage. Try using it to share documents and policy changes with your staff. Anyone can view and even edit the documents no matter where they are.
There is even cloud accounting software, like Xero, which can make bookkeeping a breeze, taking a huge weight off your mind.
Invest in the Latest Marketing Technology
People are now relying on the Internet to find doctors these days so it’s important you have an online presence they can easily discover.
It’s crucial to invest in a great website and explore digital marketing including Google Adwords and Facebook advertising.
Make the Waiting Room a Tech Haven
Patients who feel relaxed and welcomed when they enter your office are more likely to leave with a positive impression.
Use technology to help your patients enjoy their stay. Televisions, complimentary wifi and a single-serve coffee machine in the waiting area are much appreciated. Patients can help themselves to a convenient, customised, comforting cuppa and check the news while they wait.
Incorporate Tech Into Your Treatment
Digital x-rays and other imaging technology have immense value for you and your patients. Depending on your specialty, such equipment in the treatment area can help patients better understand their condition, feel more motivated to comply with your recommendations.
Set Up a Patient Portal
A patient portal puts more power in the hands of your patients. They’ll appreciate having access to their own records and getting quick answers to their questions. They can make scheduling changes as needed.
With a patient portal, you can say goodbye to forgotten phone conversations and no-show patients. This technology makes life easier on everybody!
Need more technology tips and advice? Talk to us about how a tech transformation can boost your bottom line. Nitschke Nancarrow is the accounting and financial planning firm for medical professionals.
– Kym Nitschke
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